Mitchell Farms owner, Dennis Mitchell, discusses how they started and manage their agritourism operation. Mitchell Farms offers u-pick blueberries and vegetables and fresh-picked vegetables for sale. They also offer farm tours for children.
Owner Patrick Noonan talks about developing a zipline course on his property in 2008. Extensive training employees is a must to ensure a great safety record.
In 1985, the Dull's Family started their Christmas tree farm to diversify their farm income. They also offer Christmas decorations and wreaths for sale. They have added a bed and breakfast which often hosts group meetings.
Curry Farms in Louisiana opened in 1981 offering Christmas trees to the public. They have added corn mazes, climbing trees, and other agritourism activities.
Mitchell Farms opened in 2006 and has been in business for 5 years. Each year they add new features. Jo Lynn Mitchell discusses their marketing efforts and more.
Michael May, owner of Lazy Acres, talks about their Christmas tree farm and how they create a complete agritourism experience for their customers.
- Mississippi Agritourism Association
- Tennessee Agri-tourism Initiative
- What is Agri-Tourism
- Agri-Tourism Workbook
- Entertainment Farming and Agri-Tourism: Business Management Guide
- Agricultural Marketing Resource Center: Agritourism
- Alternative Enterprise & Agritourism Resource Evaluation Guide
- Mississippi Agri-Tourism (MDAC)
- Mary Jane Butters: Agritourism Pioneer and Entrepreneur (Video)
- Fact Sheets for Managing Agricultural and Nature Tourism Operations: Safety and Risk Management
- Fact Sheets for Managing Agricultural and Nature Tourism Operations: Conducting Farm and Ranch Tours
- Agritourism in Kansas
- A Farmer's Guide to Hosting Farm Visits for Children
- U.S. Agricultural & Food Law and Policy Blog
- Agritourism: UC Small Farms Program
- Agritourism: Ideas and Resources
- Agritourism: A Web-based Resource for Farmers
- Agritourism: Points to Consider
- Agritourism Fact Sheets: UC Small Farm Program
- How to Sell Your Crops: Marketing
- Agritourism Business Development
Audio Podcast Interviews
- Farm schools, workshops, educational tours
- Petting zoos, hayrides, children's games
- You-pick operations
- Special events and festivals
- Corn or grass mazes, haunted houses
- & more
Agritourism and Farm Products
Agritourism may be any form of farm-based tourism operation that provides economic benefit to the farm owner(s) and provides on-farm entertainment, activity, or product for the visitor. This includes you-pick operations, petting zoos, corn mazes, hay rides, pumpkin patches, dairy tours, and more! The links listed in this directory are references which will provide you with information about agritourism and how to manage an agritourism or agritainment business.
Visit the topic specific pages for more information:
This publication was prepared in response to requests from local advisors, farmers, and ranchers for a simple guide to the first step in identifying alternative income-producing agricultural enterprises and agritourism opportunities. The requests stipulated that the guide be useful in developing business and marketing plans to help entrepreneurs reduce risk through diversification of farm and ranch enterprises.
Agritourism: Cultivating Tourists on the Farm (PDF)
Washington State University Extension
This two-part publication begins with an introduction to agritourism. This includes defining agritourism, tourism trends, government support for agritourism, and economic impacts. The second part covers beginning and operating an agritourism enterprise. This includes assessing the market, social skills, location, aesthetics, insurance and safety, government regulations, labor management, financial management, and marketing and advertising strategies. Additional references are listed at the end.
Agritourism in Focus: A Guide for Tennessee Farmers (PDF)
University of Tennessee Extension Service
This 134-page detailed publication includes an introduction to agritourism, business planning, marketing, customer service, risk assessment and management, safety considerations, regulations, resources, and a personal evaluation.
Checklist for Starting a Value-Added Agriculture Enterprise (PDF)
NC State University
This checklist covers the areas to consider when researching the possibility of undertaking a value-added agricultural enterprise.
Starting or Diversifying an Agricultural Business (PDF)
Pennsylvania State University
When considering starting a new business, you should consider what you enjoy doing, researching all of the aspects of the business, how to obtain the funding, the time requirements involved, and researching available markets. This publications takes you through the steps you should take when starting or diversifying your business.
Alternative Enterprises and Agritourism Resources (PDF)
Natural Resources Conservation Service
A lengthy listing of available resources discussing alternative enterprises and agritourism businesses and how to start, manage, and operate them. Includes articles entitled "Alternative Enterprises: For Higher Profits, Healthier Lands," "Agritourism Alternative Enterprises, Conservation, Sustainability, and Partnerships for Farms, Ranches and Rural Communities," "Choosing Your Enterprise: A Checklist," "Tips for Staying On Track and Getting Started," and a Small Farm Resource Guide..
Considering an Agritainment Enterprise in Tennessee? (PDF)
The University of Tennessee Agricultural Extension Service
This publication provides general considerations of the agritainment industry, marketing, financial and general management issues. Examples of agritainment enterprises include hay rides, nature trails, orchard tours, roadside stands, private parties, farm vacations, petting zoos and more.
Targeting School Groups for Agritainment Enterprises (PDF)
The University of Tennessee Agricultural Extension Service
Summary of a schoolteacher survey in Tennessee. This information could be used to help business owners determine pricing, marketing, scheduling of school trips, and important field trip components as well as marketing agritainment to schoolteachers.
Nature-Based Tourism & Agritourism Trends: Unlimited Opportunities (PDF)
National Alternative Enterprises and Agritourism Leader, USDA/NRCS
This publication explains what agritourism is, what type of income opportunities exist in agritourism, tips for developing an agritourism business, a listing of places to get assistance, and a listing of funding sources.
How to Run a Farm Tour (PDF)
Ontario Farm Animal Council
This publication defines farm tours and gives useful advice on how to plan a tour, such as knowing your audience and costs to consider. Information is also given on how to set up a farm display.
Agri-tourism: A New Agricultural Business Enterprise (PDF)
LSU AgCenter Research & Extension
A brief overview of different types of agritourism begins this publication, with a quick history of agritourism from the 1800's. A list of suggested steps for planning your agri-tourism business and considerations before beginning an agritourism business is given. Additional references are listed at the end.
Resources for Agritourism Development (PDF)
Agricultural Marketing Resource Center
This publication is a compilation of checklists for those involved in agritourism enterprises and those interested in beginning agritourism operations. It provides an overview of strategies for developing successful agritourism projects, information about zoning and health regulations, an introduction to liability issues, gives examples of successful agritourism businesses, and describes resources available to those interested in developing an agritourism business.
Agricultural Diversification Through Agritourism (PDF)
University of Arkansas Division of Agriculture
Arkansas had 268 agritourism operations in 2007. This data is presented to show the amount of revenue generated, the business structure of these operations, the amount of acreage involved, and the number based on primary farm production. This publication also gives and introduction to agritourism and why farmers engage in agritourism.
Food Safety at Farmers Markets and Agritourism Venues (PDF)
University of California-Davis: Small Farm Center
Food safety is an important issue in agritourism operations and farmers markets. This publication covers the basics of food safety practices.
Consumer Demand for Agricultural and On-Farm Nature Tourism (PDF)
UC Small Farm Center Research Brief
A survey of residents in two counties in California was used to assess their level of participation in agricultural and nature tourism, identify their preferences for agritourism experiences, asses their spending on-farm, and uncover consumer habits and values regarding food and agriculture. The results of this survey are presented.