Marketing & Advertising

A business cannot succeed if potential customers do not know that it exists. These publications discuss marketing and advertising strategies including online advertising, television and newspaper ads, mailing campaigns and more. Tips are given on keeping a business involved in the community and maintaining good customer relationships.

Other Publications

Advertising 101 (PDF)
University of Tennessee Extension Service

Advertising is often beneficial to agri-entrepreneurs. This publication defines advertising and gives examples of advertising media with a chart listing pros and cons of media ads. It gives advice on developing ads so that they appeal to the business’ target audience and portray the business in a positive manner. Advice is also given on buying ads and determining which types are successful.

 

Agritourism In Focus: A Guide for Tennessee Farmers (PDF)
Purdue University

Chapter 4 of this publication discusses developing a marketing plan for an agritourism business. It provides worksheets and checklists to help you make the most of your marketing plan.

 

Marketing Strategies to help your business grow 
Penn State

This link provides several resources including commodity marketing, niche marketing, web marketing, and social media.

 

Selling Farm Products at Farmers Markets 
University of Kentucky

This pub is produced by the Center for Crop Diversification discusses the considerations for selling products at a farmers market.